Closing the Gap in Minority Owned Franchises, Part 1

Apr 10, 2018

According to a report published by the MBDA (Minority Business Development Agency) and the International Franchise Association Educational Foundation, minorities have made great strides towards fueling the growth of minority owned franchise business. In fact, between 2002 and 2007 ownership of franchised businesses by minorities grew by 6.2%. However, the data also tells another story: the significant disparities in rates of diversity franchise ownership. Franchise Ownership by Diversity Group graph

The 7-Eleven organization believes to be closing the diversity and inclusion gap, therefore the company has invested and will continue to invest in the success of diversity franchise owners and operators. A key part of this investment lies in recruiting and activating diversity segments from the grassroots level. To achieve these goals, 7-Eleven is increasing partnership with various non-profit organizations that support Hispanic, African American and veteran entrepreneurs. In addition, we have created an initiative like the W.E. Take the Lead, a Women’s Franchise Giveaway to encourage female business leaders to join the 7-Eleven family in their local communities. The organization itself has ensured the right people are leading the charge in closing the diversity gap.


Meet Rod Lowe

Franchise Development Marketing Manager Rod Lowe

Q: What is your role here at 7-Eleven?

A: Franchise Development Marketing Manager

Q: What program have you recently launched or managed to ensure the organization recruits diverse candidates?

A: This summer we will be launching the Franchise Internship Track locally in the Pacific Northwest. This program will provide college juniors an eight week internship program that will expose them to 7-Eleven and various job functions that make us number 1 retailer in our category.

Q: What makes diversity candidates especially qualified to own and operate a franchise in a minority community?

A: Expanding the net of candidates from diverse backgrounds into our Business System and having those franchisees reflect the community in which they are living in. Which is a win-win situation for both 7-Eleven and the community.

Q: Why does diversity and inclusion matter to you personally?

A: We live in a diverse world where people from various backgrounds coexist harmoniously. As a person of color, I believe diversity and inclusion are central to any company’s success. Simply put, our economy is strongest when we embrace diversity to its fullest by providing franchise opportunities to everyone, and aiding them in the pursuit of the American Dream is what energizes me.


Meet Yolanda Crook

Franchise Recruiting Manager Yolanda Crook

Q: What is your role here at 7-Eleven?

A: Franchise Recruiting Manager

Q: What program have you recently launched or managed to ensure the organization recruits diverse candidates?

A: Women’s Franchise Giveaway Contest - W.E. Take the Lead that aims to encourage and empower women in franchise development. A component of this campaign includes waiving the franchise fee ($190,000) for one highly qualified candidate.

Q: What makes diversity candidates especially qualified to own and operate a franchise in a minority community?

A: Diversity candidates are able to engage the community by understanding the products and offers needed to support their community and surrounding areas.

Q: Why does diversity and inclusion matter to you personally?

A: As an African-American female, diversity and inclusion are extremely important to me. I believe that our world is rapidly changing and we are becoming a multicultural melting pot. In order to be on the cutting edge, it’s important to adapt, understand, and embrace different perspectives in the workplace and society.


Meet Ed James

Franchisee Recruiting Specialist Ed James

Q: What is your role here at 7-Eleven?

A: Franchisee Recruiting Specialist

Q: What program have you recently launched or managed to ensure the organization recruits diverse candidates?

A: I’ve managed organization recruiting efforts for diverse candidates via Chambers of Commerce (Hispanic, Black, Lesbian, Gay, Bisexual and Transgender), Military Veteran recruitment via Transition Assistance Program, Momentum Texas, and Veteran Business Outreach Center.

Q: What makes diversity candidates especially qualified to own and operate a franchise in a minority community?

A: Usually it’s because they are from the community in which they are serving and have ties to the community based on trust and inclusion.

Q: Why does diversity and inclusion matter to you personally?

A: My creed in which I was raised and to this day live by is “3BR” - Be Real, Be Righteous and Be Relevant.


Stay Tuned!

We will continue to peel back the layers of the organization in an ongoing series of blog posts, and engage in conversation with the very people who are assigned with driving the 7-Eleven mission forward. More exciting features coming soon!


Ready to have your own franchise with 7-Eleven?

Click one of the links below to find a store near you, or to register for a webinar or seminar. Our webinars are free and available throughout the week, and we probably have an upcoming seminar in your area:

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