Going Fresh is Always Good for Business. - Tuesday, May 26, 2015
Fresh food may be a new trend in convenience, but 7-Eleven was the first to introduce the idea – almost two decades ago! Since the ’90s, we’ve been offering a selection of fresh food items to better serve a culture demanding healthy options. As that selection continues to grow, we lead the way with a full line of proprietary products, like Café Select® coffees, Deli Central™ sandwiches and World Ovens® bakery items.
Our 7-Eleven chefs work year-round to develop an ever-changing menu of high-quality foods loaded with flavor and fresh ingredients. For a delicious example – our Steakhouse Roast Beef sandwich with sliced roast beef, blue cheese crumble dressing, baby spinach and tomatoes on marble rye bread is a big hit with consumers. And all of the sandwiches on our menu have less than 400 calories, which is something customers are always happy to know. Our subs and wraps are big sellers, as well as our selection of super-fresh salads, fruit and fruit juices. It’s all fresh, it’s all fast and it’s all ready to go.
A big component to the success of the 7-Eleven fresh foods program is our proprietary retail information system (RIS). It’s basically an online ordering system that allows a franchise owner to customize their stores’ orders to provide the exact items customers in their neighborhoods are buying. As a franchise owner, knowing and accommodating your customers’ tastes and buying habits is a big part of building a loyal customer base. It’s competitive out there. But when you can offer more of what your neighbors are looking for, it’s always good for business.
If you’re interested in learning more about franchising with the world’s #1 convenience store, watch our webinar, at a time that’s convenient to you, or consider attending a franchise seminar. Both are great ways to learn about our business system and other franchising details. Seminars are free and held regularly in cities across the country.