Why 7-Eleven

A success story fueled
by customers’ needs

“Give the customers what they want, when and where they want it.”

7‑Eleven is the world’s #1 convenience store. Our brand is known and loved around the world and our iconic products are a big part of the American culture. And although we’ve grown like crazy over the years, our focus stays fixed on making life easier for customers. This idea may sound simple, but it’s the reason we’re the marketplace leader today. It’s also why both customers and investors are eager to be part of the 7‑Eleven story.

Non-stop innovation

7‑Eleven introduced the world to the Slurpee® drink, Big Gulp®, Big Bite® and a truckload of other proprietary products. But we’re not finished. Our test kitchens and product development teams are in relentless pursuit of new flavors, better recipes and useful inventions to satisfy our time-constrained, health-conscious customers with our 7-Select™ brand. And as technology redefines how people shop, we keep pace. Take our 7‑Eleven mobile app, for example. It supports bigger and better loyalty programs that drive a new digital generation of buyers into your store.

In addition to our consumer innovations, we’ve invested heavily in business processes that make it easier to run a store and reduce the cost of doing business. Our proprietary logistics system is an innovation that has revolutionized the way franchise owners manage inventory. As a Franchisee, you’re now able to order and stock shelves with products your community wants most. Whether it’s investing in the newest equipment, remodeling stores or installing eco-friendly LED lighting in stores – we’re all about innovations that impact the success of your business.

Our long list of “firsts” keeps getting longer. Never mind that we were the world’s first convenience store – we were also:

  • First to sell gas
  • First to air a convenience store TV commercial
  • First to operate 24/7
  • First to offer ATM services
  • First to sell coffee to go
  • First to have a self-serve soda fountain
  • First to sell pre-paid phone cards
  • The list really could go on and on

A fresh move

To better serve a culture demanding healthy options, 7‑Eleven arranges for the delivery of fresh food products every single day to most stores. Our exclusive logistics system allows the delivery of not just fresh produce, but also a full line of fresh proprietary products, like Deli Central™ sandwiches. It’s competitive out there. But when you can offer more of what your customers are looking for, it’s always good for business.


As a franchise owner, you get to leverage 7‑Eleven’s super buying powers and offer your customers what they love at great prices, without cutting into your profit margins. We buy big, so you can get the benefit of negotiated pricing and terms. You’re also able to get the products your community is asking for, thanks to our inventory software and a great, big global network of vendors.

Advertising and marketing

There’s a reason people around the world recognize the 7‑Eleven brand. It’s called advertising. As a Franchisee, you reap all the rewards of some pretty incredible ad campaigns and marketing strategies. This includes national TV and radio commercials, social media, special events and promotions – even public relations support. We’ve also got you covered on a local level with grand opening packages, bilingual support, in-store signage and more. Check out some of our latest work.

the iconic Slurpee is a best seller for 7-Eleven franchisees
7-Rewards keep customers coming back to local franchise locations

The 7-Eleven story in years


The World's First

To make life a little easier on his customers, “Uncle Johnny” Jefferson Green has the bright idea to start selling everyday staples from the dock of a local icehouse in Dallas, Texas. The world’s first convenience store is born.


Drinks for Everyone

Prohibition is repealed and the ice docks start selling beer and liquor, which dramatically impacts store growth.


The Idea Spreads

Southland Ice Company President and Founder Joe C. Thompson Jr. takes Uncle Johnny’s idea to other local ice docks. Within a decade, locations selling the new product line triple in numbers. The new “convenience stops” are called Tote’m Stores


A New Name

The name changes from Tote’m Stores to 7-Eleven to reflect the new extended hours – 7am to 11pm, seven days a week.


Beyond Texas

The one-stop shopping locations offer everything consumers need, including gas. New stores open in Florida, Maryland, Virginia and Pennsylvania.


Driving in Cars

More and more people now own cars, which means the need for convenience is on the rise. 7-Eleven opens the 1,000th store – and counting.


All Night Long

A 7-Eleven location near a university in Austin stays open all night to accommodate students. The 24/7 idea is a hit and soon catches on in other locations.


Franchise This

7-Eleven enters the franchising business with the purchase of several Speedee Mart franchises in California.


The Drink Revolution

It starts with the launch of the Slurpee® drink and the world’s first coffee to go.


Crossing Borders

7-Eleven goes international and opens locations in Canada, bumping up the number of stores to 3,500.


The Self-Service Movement

7-Eleven leads the way, offering self-serve gas and the first self-serve soda fountain. Americans are also introduced to the Big Gulp® fountain drink.


World Traveler

7-Eleven continues opening new international locations, including stores in Australia, Sweden, Taiwan, Hong Kong, Singapore, Guam, Malaysia and the Philippines.


Getting Healthy

7-Eleven starts shipping fresh food products daily to meet the needs of health-conscious consumers.


No Signs of Stopping

With 60,000 stores – and counting – located around the globe, we’re more determined than ever to continue innovating and delivering “what the customers want, when and where they want it.”

Our leadership

Take a look at the leaders who demonstrate Servant Leadership in their integrity, guest focus and team approach to making 7‑Eleven the world’s #1 global franchise.

Joseph M. DePinto
President and Chief Executive Officer

Joe DePinto is the president and CEO of 7‑Eleven, Inc. and leads the premier company in convenience retailing.  Globally, there are more than 56,400 7‑Eleven stores of which nearly 10,500 stores are in North America.

Before being appointed chief executive of 7‑Eleven, Inc. in 2005, DePinto was president of GameStop Corporation.  He has also held executive positions at PepsiCo, Inc. and Thornton Oil Corporation.

DePinto is a board director of 7‑Eleven, Inc. and is chairman of the board of Brinker International.  Additionally, he is a board member of the Retail Industry Leaders Association, Business Executives for National Security, SMU’s Cox School of Business and the Southwestern Medical Foundation.  He is also a member of the Kellogg School of Management Global Advisory Group and the Dallas Stars Ownership Advisory Group. 

A native of Chicago, Illinois, DePinto earned a bachelor’s degree in engineering management from the United States Military Academy at West Point and a master of business administration from the Kellogg School of Management at Northwestern University.   

Stanley Reynolds
Executive Vice President, Chief Financial Officer & Chief Administrative Officer

Stan Reynolds is Executive Vice President, Chief Financial Officer & Chief Administrative Officer for 7‑Eleven, Inc. He is responsible for the company’s Finance, Planning, Development, and Information Technology functions.

Reynolds joined the company as Manager of Corporate Finance in 1997 and was named Assistant Treasurer in 2000. He was promoted to Vice President and Treasurer in 2001, added responsibility for strategic planning in 2005, and was named CFO later that year. In 2016, Reynolds assumed the additional role of Chief Administrative Officer.

Prior to joining 7‑Eleven, Reynolds was Vice President in Corporate Banking at NationsBank and previously worked as a Staff Accountant at Ernst & Whinney.

Reynolds was appointed to the Board of Directors of The Children’s Place, Inc. in November, 2014. He is a Certified Public Accountant and maintains professional memberships with Finance Executives International and the Association for Finance Professionals. Reynolds earned a MBA in finance from Vanderbilt University and a bachelor’s degree with summa cum laude honors from Henderson State University.

Jesus H. Delgado-Jenkins
Executive Vice President and Chief Merchandising Officer

Jesus H. Delgado-Jenkins is the executive vice president and chief merchandising officer for 7‑Eleven, Inc. In this role, he is responsible for the company’s merchandising operations, category management, new product introduction, new category and profit center development, store sets, marketing  and merchandise communications, and fresh foods. He also is a member of 7‑Eleven’s executive committee.

He brings a wealth of leadership and convenience store expertise to 7‑Eleven® stores from a variety of senior management positions. Most recently, Delgado-Jenkins was the president and CEO of JNI, LLC, a convenience store-acquisition company. Prior to JNI, he served as the chief financial officer and deputy chief operating officer for the U.S. Treasury Department.

Delgado-Jenkins gained his convenience store and retail experience through his leadership roles that included principal consultant for the PriceWaterhouse Strategy Consulting Group, where he focused on demand-chain optimization for convenience stores and consumer packaged goods companies. He then moved to vice president of operations and merchandising support services for Dominick’s Finer Foods, Inc., a $2.6 billion food and drug retailer. He also took the lead at Bourbon Street Partners as the managing director, where he worked on a significant number of convenience-store acquisition projects.

Delgado-Jenkins graduated from the United States Military Academy at West Point, N.Y., where he studied aerospace engineering and earned his Bachelor of Science degree in mechanical engineering. He earned his MBA degree in marketing, strategy and finance from Northwestern University’s Kellogg Graduate School of Management. Born in Florida, he and his wife Monica reside in Dallas with their two children. 

Chris Tanco
Executive Vice President and Chief Operating Officer

Chris Tanco is the executive vice president and chief operating officer for 7‑Eleven, Inc. He leads the North American team supporting all aspects of operations for 7‑Eleven’s stores in the U.S. and Canada. He continues to serve on the board of 7‑Eleven Mexico and represents 7‑Eleven, Inc.’s joint-venture interests there and as a member of 7‑Eleven’s executive committee.

Previously, Tanco was as an executive vice president and led 7‑Eleven’s international business that included the company’s international portfolio of more than 30,500 licensed, franchised and joint-venture stores operating in 16 countries.

Before joining 7‑Eleven, Tanco was the senior franchise officer for Pizza Hut. With nearly 20 years of experience, he served in various operations, international, general management, and franchise leadership roles with Yum Brands, Inc. Prior to Yum, Tanco was a successful entrepreneur in the Philippines.

Tanco holds a bachelor’s degree from the Ateneo de Manila University and a master’s degree from the University of Virginia Darden Business School. Tanco speaks four languages and has lived and worked on several continents. He serves on the boards of Catholic Charities of Dallas, 7‑ElevenMexico and Max’s Group Inc.

Ena Williams
Senior Vice President and Head of International

The company’s current international portfolio includes more than 31,000 licensed, franchised and joint-venture stores operating in 16 countries.

Previously, Williams was senior vice president for international operations. Prior to those responsibilities, Williams was responsible for more than 3,800 7‑Eleven® stores in the U.S. and Canada as the senior vice president for 7‑Eleven’s west region. Before that, she was the vice president of the southwest division in Southern California.

Williams joined 7‑Eleven in 2008 following an extensive operations career with Mobil Oil and ExxonMobil. She served as division manager for the West Coast and Midwest Dealer/Franchise Business Units of ExxonMobil. Some of the other positions she held within ExxonMobil were global financial analyst, national category manager, and operations manager for corporate stores.

Williams holds a bachelor's degree from the University of Virginia and an MBA from The Wharton School, University of Pennsylvania.

Rankin Gasaway
Senior Vice President, General Counsel and Secretary

Rankin Gasaway is senior vice president, general counsel and secretary for 7‑Eleven, Inc. He is responsible for the company’s legal and government affairs teams.

Prior to his appointment by Joe DePinto, president and CEO of 7‑Eleven, Inc., Gasaway served as the vice president and deputy general counsel for 7‑Eleven, responsible for all legal support for human resources, merchandising, logistics, information systems, trademarks, environmental and general corporate matters.

Rankin is a 21-year veteran of 7‑Eleven and has handled a variety of corporate matters during his tenure with the company. He joined 7‑Eleven in December 1991 and served as senior counsel with primary responsibility for employment law and litigation, as well as assistant general counsel.

Previously, Rankin was an associate at Gardere & Wynne. He holds a bachelor's degree in government and law from the University of Texas. He earned a juris doctorate from Texas Tech University School of Law.

Scott Hintz
Senior Vice President, Human Resources

Scott Hintz is senior vice president of human resources for 7‑Eleven, Inc. He is responsible for leading the HR function including talent acquisition, people and organizational development, compensation, benefits, HR operations and corporate human resources.

Joining 7‑Eleven as director of benefits in 2005, Scott has held various positions within HR throughout his nine years with the company. Most recently, he was the vice president, compensation, benefits and HRIS (Human Resources Information Systems). In his position, he led strategy, design and administration for all aspects of compensation, benefits and HR technology.

Before joining 7‑Eleven, Scott worked with the DFW Airport Board. His 24 years of experience has included a variety of director and managerial roles in human resources with Atlantic Richfield (ARCO), Sabre, Essilor of America and Maxus Energy.

He has a BA in economics from DePauw University and an MBA from the University of Illinois. He is a member of The Society for Human Resources Management (SHRM) and WorldatWork.

7-Eleven franchise convenience store

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