Wednesday, May 8,2019
Blueberry and Lavender Flavors are Paired in New Slurpee Lite® Drink
IRVING, Texas (May 8, 2019) – A new Slurpee Lite® drink is in town, and it’s the first glacéau vitaminwater Chill carried by 7‑Eleven® stores. Taking a cue from the latest flavor trends, 7‑Eleven and glacéau chose blueberry-lavender as the featured flavor for the launch of the newest Slurpee Lite drink.
The refreshing periwinkle blue-colored frozen drink is naturally flavored, contains no sugar and just 20 calories per 8-ounce serving.
Floral and botanical flavors show up on multiple 2019 food trend lists. As consumers seek more complex flavor profiles, they are predicted to continue to grow in popularity. Pairing florals, herbals and botanicals with berries also has been cited as popular taste combinations, especially among millennials looking for ways to cut sugar without sacrificing flavor.
“Botanical extracts really complement fruit flavors and have been popular ingredients in desserts, high-end chocolates and mixed drinks in the last few years,” said Jacob Barnes, 7‑Eleven proprietary beverages director. “We wanted to be on the leading edge of the botanical beverage trend as they gain in popularity and mainstream acceptance. The Blueberry Lavender vitaminwater Chill is really big on flavor for such a low-calorie content. It’s ideal for someone who loves Slurpee drinks, but may be looking for a lighter alternative.”
glacéau vitaminwater isn’t new to 7‑Eleven stores. It is a top-seller in the non-carbonated, flavored water category. The new Blueberry Lavender Slurpee Lite flavor echoes the newest bottled vitaminwater flavor, the Ice side of a “Fire and Ice” flavor rollout. The vitaminwater Fire flavor is Spicy watermelon-lime. Both are available at participating 7‑Eleven stores.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.