Thursday, September 04, 2025Bring Your Own Cup Day at 7-Eleven, Inc. is Near — Get Ready to Grab a Wacky Cup and Fill It with Cheer!
Celebrate BYOC Day on September 13 with two new Slurpee® drink flavors at participating 7-Eleven®, Speedway® and Stripes® stores
IRVING, Texas (September 4, 2025) — Summer may be winding down, but 7-Eleven, Inc. isn’t letting Slurpee® drink season melt away. 7-Eleven is bringing back one of the most legendary days of the year: Bring Your Own Cup (BYOC) Day! On Saturday, September 13, customers are invited to bring their fishbowls, flower vases, pitchers, popcorn buckets and other fun container to fill up with any flavor of Slurpee drink for only $1.99 at participating 7-Eleven®, Speedway® and Stripes® stores.*
To make things even more exciting, this year’s BYOC Day is bigger and bolder with the debut of two new Slurpee drink flavors:
- POWERADE XTRA SOUR Grape Shocker Slurpee: A tongue-tingling, sour twist on juicy grape that hits you with an electrifying sour blast.
- NERDS Strawberry Slurpee: A sweet-tart punch, blending juicy strawberry flavor inspired by the classic candy for a playful burst of fruity fun in every sip.
On Bring Your Own Cup Day, the rules are simple: cups must be clean, watertight, leak-proof and able to stand upright inside the 10-inch cutout in the in-store display, showing it fits under the Slurpee dispenser. Cups can only be filled with Slurpee drink. Let the fun begin!
“Every Bring Your Own Cup Day, Slurpee drink fans push the limits with the most outrageous cups imaginable. It’s a can’t-miss tradition that perfectly captures the playful spirit of the Slurpee brand,” said Randy Quinn, Senior Vice President of Vault & Proprietary Beverages at 7-Eleven, Inc. “Mark September 13 on the calendar, raid your cabinets for the craziest cup you own and get ready to fill it with fun, refreshing flavors. Because at 7-Eleven, Slurpee drink season never ends — it just gets cooler.”
While 7Rewards® and Speedy Rewards® loyalty members are filling wild cups this BYOC Day, they can also take advantage of exclusive $2 deals on select snacks, sweets, protein picks and drinks through September 14, from Cheez-Its and Sour Patch Kids to Clif Bars, Fairlife beverages and more.**
Bring Your Own Cup Day is a one-day-only tradition, so don’t miss out. Be sure to gather friends and head to 7-Eleven, Speedway or Stripes to celebrate. Because no matter the season, there’s always a reason to enjoy a Slurpee drink.
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*Offer valid only on 9/13/25. Limit 1 cup per person. Container must fit within 10-inch cutout. Available while supplies last at participating stores.
**Valid from 8/25/25 – 9/14/25. See app for more details. ©2025 7-Eleven, Inc. All rights reserved.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company®and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 100 million members, place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, or rely on 7-Eleven for other convenient services. Find out more online at www.7-eleven.com.