Tuesday, July 11, 2023Happy Slurpee Day! 7-Eleven, Inc. Turns 96 Today, Celebrates with Free Slurpee® Drinks and Limited-Edition Digital Collectibles

 Slurpee drink mixologists invited to “Find Your Slurpee Vibe” while enjoying their FREE Slurpee drink at participating 7-Eleven®, Speedway® and Stripes® stores

IRVING, Texas (July 11, 2023) -- What’s a celebration without a grand finale? Today marks 7-Eleven Inc.'s 96th birthday, which means it is the culmination of Slurpee Day celebrations where customers can enjoy a FREE small Slurpee® drink at participating 7-Eleven®, Speedway® and Stripes® stores.* This July 11, there's even more to enjoy as the convenience retailer introduces a first-of-its-kind digital collectible for Slurpee drink fans nationwide.

Find Your Slurpee Vibe

Beginning today at 7:11 p.m. ET, customers can also enjoy their Slurpee drink virtually. Get your fizzy, frozen fix IRL and then head to 7-Eleven.com for a digital Slurpee drink dispenser. To Find Your Slurpee Vibe, first:

  1. Fill up your digital Slurpee drink cup with whatever mix speaks to you – stick with the classics like Cherry, Blue Raspberry and Pina Colada or switch it up with limited-time only flavor, Summertime Citrus.
  2. Once you curate the perfect mix, let the Slurpee drink machine do its thing. Bask in the glory of your Slurpee drink vibe and share it with your all your friends and followers on social using #SlurpeeVibe.
  3. Mint your mix and add to your digital wallet. Even better – 7Rewards® and Speedy Rewards® customers who claim the digital collectible will snag 7 extra entries to win bling inspired by Slurpee drinks from premium jewelry designer, King Ice.**
  4. Ta-da! Your Slurpee drink vibe is complete. Re-mix your flavor again and again through July 18 at 7-Eleven.com.

“We’re always looking for new and creative ways to celebrate with our customers on our favorite day of the year, Slurpee Day. This year, we’re marking another first for the brand with our inaugural digital collectible, ‘Find Your Slurpee Vibe’,” said Marissa Jarratt, 7-Eleven Executive Vice President and Chief Marketing & Sustainability Officer. “Customers – or mixologists – can virtually curate specialty drinks to find their own Slurpee vibe. And who knows? Maybe you’ll even give us some inspiration for future flavors.”

This July 11, there's even more to enjoy as the convenience retailer introduces a limited-time 7/11 Birthday Collection capsule on 7Collection™, the retailer’s online merchandise shop. The capsule features a variety of custom merch perfect for those who share the same birthday as the world’s largest convenience retailer…or for those who just love Slurpee drinks. The 7/11 Birthday Collection includes 7-Eleven-inspired party decor and trimmings including apparel, balloons, wrapping paper and more. Get the party started now at 7Collection.com. Our birthday gift to you? Free shipping on all orders using the code SLURPEEDAY today only, July 11.

But today’s birthday celebration doesn’t end there. New and existing 7Rewards® and Speedy Rewards® members can also take advantage of $1 dollar food deals, discounts on 7NOW Gold Pass™ subscriptions and savings on fuel:

  • Today only, sign up for 7NOW Gold Pass via the 7NOW® Delivery app and receive a free subscription of the service through the end of 2023, to enjoy free delivery on 3,000 7-Eleven products – including Slurpee drinks.*** The 7NOW Delivery app can be downloaded from the App Store or Google Play, or by visiting 7Rewards.com. 
  • New and existing fuel rewards members will receive an additional 11¢ off each gallon purchased today, July 11, at 7-Eleven and Speedway branded fuel locations when they use 7Rewards or Speedy Rewards.**** 7Rewards and Speedy Rewards can be downloaded from the App Store, Google Play, or by visiting 7Eleven.com or Speedway.com.

*Valid only on 7/11/23. Available while supplies last. Offer good at participating 7-Eleven, Stripes and Speedway stores. ©2023 7-Eleven, Inc. All rights reserved.

**Turn Up” Rewards Sweepstakes - SLURPEE® Vibe Quiz Entry Method: NO PURCHASE OR PAYMENT NECESSARY. Slurpee Vibe Quiz entry method open to legal residents of 50 U.S. and D.C. who are 18+ upon entry. “Sweepstakes Period” is from 7:11PM ET on 7/11/23 to 11:59:59PM ET on 7/18/23. To enter: complete a SLURPEE® Vibe Quiz by visiting www.7-eleven.com, www.speedway.com, or www.slurpee.com and clicking the corresponding banner to go to the SLURPEE® Vibe Quiz.  Eligible entrants who complete the Quiz and follow the on-screen instructions will receive up to 7 entries. Quiz may be used once during the Sweepstakes Period. 320 winners to be selected by random drawing.  For more details on available prizes, see Official Rules at https://bit.ly/7E-SZN-23. Total ARV All Prizes: $169,840. Odds of winning depend on no. of eligible entries. Sweepstakes subject to Official Rules. Details and restrictions apply, so visit https://bit.ly/7E-SZN-23 for Official Rules. Sponsor: 7-Eleven, Inc.

***By signing up for 7NOW Gold Pass through the free 7NOW App on 7/11/23, you’ll receive a free 7NOW Gold Pass subscription trial until 12/31/23. Limited to U.S. residents, age 16 or older. To receive this offer, download the 7NOW app and sign up for 7NOW Gold Pass.  After your free trial ends, you’ll be charged a $6.95 monthly fee (plus tax) or the then-current monthly fee (plus tax), which will automatically renew monthly at the then-current price (price subject to change) until you cancel through your 7NOW account page. Cancel your trial before 1/1/24 to avoid the subscription fee. One offer per person. Offer open only to new 7NOW Gold Pass subscribers (must not have an existing or cancelled 7NOW Gold Pass subscription). 7-Eleven reserves the right to change or cancel the offer at any time.

****Offer valid at participating locations on 7/11. Limit 25 gallons. Must be a registered 7Rewards member to participate. Members use fuel promotional savings in 7-Eleven App or at the pump by selecting 7Rewards and entering phone number. Must be a registered Speedy Rewards member to participate.

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About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven offers customers industry-leading private brand products at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs with more than 80 million members, place an order in the 7NOW® delivery app in over 95% of the convenience retailer's footprint, or rely on 7-Eleven for other convenient services. Find out more online at www.7-Eleven.com.

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